Upload a Photo
This is the first piece of the puzzle. Go for a photo that understates your business. It is better to go for a logo and tagline than a personal picture. This gives your page a professional look and separates you from the rest of the pack. Put your URL in the bottom-right part of your image, where people cannot miss it.
Complete Information
It is amazing how people tend to omit important details or take them lightly. Take out time to write all that is required here. Use short sentences and simple language. On the Net, most times people scan through rather than read. So make it easy for them when you fill in your information. Any one that checks out your site should know what it is about from the jump. The profile page is where potential customers want to know more about you. Reel them in with good information.
Activate Subscription
The 'subscribe' feature is not set by default in a Facebook account. But if you put your business on Facebook, you have to use it. By allowing users subscribe to your page, they get real time updates of your activity without exactly liking your page or friending you on Facebook. Facebook puts a peg on the number of people you can have as buddies. But you are entitled to an unlimited number of subscribers. And this is great for any business.
Posting Frequently
If you want to build your brand, you need to build a bond between your customers. A site is not all about a fancy layout and one-hit topics. You need to keep at it. If you want to keep scoring high marks with web promotion, post stuff on Facebook and direct readers to read the complete story on your site
Facebook Ads
You can get website visitors with Facebook Ads. Research shows that Facebook Ads do not really convert well like Google Ads. The best way to use Facebook Ads is to capture email addresses. Once you do this, you can keep in touch with your mailing list and eventually profit from your business.
The money is in the mailing list. You do hardly cough up a sale at the first instance. You make money mainly by email marketing. The good thing about Facebook Ads is that you use demographic data to place your ads rather than keywords like AdWords. By this you end up with more targeted traffic and a better chance of closing a sale.
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