When we start using the internet as a business medium, then there are a number of important factors that need to be considered. One of the most important is how to make people aware that you are open for business. It is important that in the great sea of the internet, your business is able to make itself visible. The first step in achieving this is by increasing your ranking on the search engines. Keywords are instrumental in this regard.
Search engines are machines which are able to rank webpages in order of relevance based on specific groupings of keywords. To use this strategy as a method of gaining search engine favor, keywords need to be used wisely and strategically. They cannot just be strung together haphazardly without making sense. At the end of the day the content still needs to be read by humans.
There are many theories and ideas about the way keywords must be used. They all have their validity. A method that is often used is to incorporate the keyword(s) in the title of the article or page. This is based on the fact that search engines place emphasis on headings. Even here, the keyword(s) should not stick out as a sore thumb, but should blend into the title perfectly.
One question that people sometimes ask is how often should keywords appear within your content. The general consensus seems that the keyword density within an article must be between 1.5 and 2%. By following this rule, you are sure that it appears in the text enough times to be regarded as important. If you go to the other extreme, you could be found guilty of keyword stuffing. This is something was search engines despise at all costs and will result in your content being penalized.
As we have seen, keywords are great and they must be treated with respect. This brings us to another issue, about what keywords to use in the content we write. We all have a specific niche on which we focus. It is vital that this comes through in the choices that we make. The more niche focused the keywords are, the greater will be the chances of attracting the correct audience to your URL.
In life today, a successful business depends a lot on visibility. Online this depends on where we are placed in search engines based on specific keywords. Use them correctly and wisely, and your search engine ranking with increase dramatically.
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